PUBLICATIONS
Books and Training Materials Published by GLOBALTEAM Press:
Operational Marketing:
Disciplined and Profitable Systems for Selling, Distributing,
Merchandising, and Promoting Fast-Moving Consumer Goods by Gregory A. Sand, M.B.A., Ph.D. and
Oleg V. Ivanov, M.B.A.
GLOBALTEAM Press 2005
330 pages
“A book that presents concise and complete
systems for all facets of Operational Marketing.”
Part One: Selling Systems Part Two: Distribution Systems Part Three: Merchandising Systems Part Four: Promotional Systems
Encyclopedia of Merchandising
Fast-Moving Consumer Goods by Gregory A. Sand, Ph.D.
GLOBALTEAM Press 1998
400 pages
“Detailed description of how to develop the GLOBALSCORE Merchandising Audit
for all types of Fast-Moving Consumer Goods. You don’t get what you EXpect…you
get what you INspect.”
Part One: Marketing Strategy
To Create Consumer Demand Part Two: Merchandising Tactics
For Consumer Purchase and Repeat Purchase Part Three: Merchandising Fast-Moving
Consumer Goods
World Class Merchandising:
Research, Results, and Recommendations by Gregory A. Sand, Ph.D.
GLOBALTEAM Press 1996
393 pages
“Clearly demonstrates how to implement the ‘merchandising culture’ for
your products in your retail outlets and, more importantly, in your organization.”
Part One: Trade Channel Merchandising Part Two: Merchandising Research Part Three: Operational Marketing:
Selling, Distributing, Merchandising
