Kym Court, Ph.D.


Director, GLOBALTEAM France

Based in Paris, Dr. Kym Court has designed and directed consumer focused research projects for European companies, including:

  • brand extension and new product introduction for FMCG’s such as beer, beverage, pasta, meat products, and yeast;
  • beer and beverage packaging, labeling and taste testing;
  • consumer segment analysis;
  • product image studies;
  • country image studies; and
  • merchandising equipment design.
Conversant in French, Portuguese, and English, Kym has managed international research projects focusing on customer satisfaction measurement and conducted corporate research training seminars for companies in the USA and Europe. She holds a brown belt in karate and is a member of Glia Society (IQ in the 99.9th percentile).

Kym is a very popular university professor lecturing at universities in France in the areas of International Marketing, International Marketing Research, Services Marketing, and Consumer Behavior. She holds a Ph.D. in Marketing from Arizona State University, USA.