Director, GLOBALTEAM France
Based in Paris, Dr. Kym Court has designed and directed consumer focused research projects for European companies, including:
- brand extension and new product introduction for FMCG’s such as beer, beverage, pasta, meat products, and yeast;
- beer and beverage packaging, labeling and taste testing;
- consumer segment analysis;
- product image studies;
- country image studies; and
- merchandising equipment design.
Kym is a very popular university professor lecturing at universities in France in the areas of International Marketing, International Marketing Research, Services Marketing, and Consumer Behavior. She holds a Ph.D. in Marketing from Arizona State University, USA.