Operational Marketing: Disciplined and Profitable Systems for Selling, Distributing, Merchandising, and Promoting Fast-Moving Consumer Goods
by Gregory A. Sand, M.B.A., Ph.D. and Oleg V. Ivanov, M.B.A.
GLOBALTEAM Press 2005
330 pages
“A book that presents concise and complete systems for all facets of Operational Marketing.”
Part One: Selling Systems
Part Two: Distribution Systems
Part Three:Merchandising Systems
Part Four: Promotional Systems
$97.00 US for the book + shipping
how to orderEncyclopedia of Merchandising Fast-Moving Consumer Goods
by Gregory A. Sand, Ph.D.
GLOBALTEAM Press 1998
400 pages
“Detailed description of how to develop the GLOBALSCORE Merchandising Audit for all types of Fast-Moving Consumer Goods. You don’t get what you EXpect…you get what you INspect.”
Part One: Marketing Strategy To Create Consumer Demand
Part Two: Merchandising Tactics For Consumer Purchase and Repeat Purchase
Part Three:Merchandising Fast-Moving Consumer Goods
$97.00 US for the book + shipping
how to orderPrinciples of Merchandising: A Global Perspective
by Gregory A. Sand, Ph.D.
GLOBALTEAM Press 1995
371 pages
“A revolutionary book that shows how to simply quantify the quality of merchandising execution!”
Part One: Concepts of Merchandising
Part Two: Strategies For Various Impulse Purchase Point
Part Three:Merchandising Systems and Controls $97.00 US for the book + shipping
how to orderWorld Class Merchandising: Research, Results, and Recommendations
by Gregory A. Sand, Ph.D.
GLOBALTEAM Press 1996
393 pages
“Clearly demonstrates how to implement the ‘merchandising culture’ for your products in your retail outlets and, more importantly, in your organization.”
Part One: Trade Channel Merchandising
Part Two: Merchandising Research
Part Three:Operational Marketing: Selling, Distributing, Merchandising
$499.00 US for the book + shipping
how to orderDetailed Plan for Organizing A Multinational Company in Russia
by Gregory A. Sand, Ph.D. and Oleg Ivanov, M.B.A.
GLOBALTEAM Press, second edition 2005, seven binders of material in English and Russian dealing with key aspect of the organization:
» Marketing Department
» Sales Department
» HR Department
» Operations Department
» IT Department
» Technical Department
» Finance Department$299.00 US for all seven binders + shipping
how to orderBizwriting, Practical Writing Skills for Professionals
by Gregory A. Sand, Ph.D. and Bob Little, M.A.
GLOBALTEAM Press, third edition 2005, one binder of streamlined and to-the-point material designed for English-as-a-second-language professionals
$97.00 for one binder + shipping
how to orderGLOBALSCORE Merchandising Audit
by Gregory A. Sand, Ph.D.
GLOBALTEAM Press, sixth edition 2005, one binder providing an overview of the Windows XP version of the GLOBALSCORE Merchandising Audit system
$97.00 for one binder + shipping
how to order
